Privacy Policy

1. Information we collect

Trending Up may collect information you provide directly, including your name, email address, mobile phone number, account credentials, athlete or family profile information, training and performance information, communications preferences, and information submitted through forms. We may also collect technical and usage information needed to operate, secure, and improve the service.

2. How we use information

We use information to provide and administer the Trending Up platform, manage accounts and athlete profiles, deliver training and account communications, provide requested services, maintain security, support users, improve our services, and comply with applicable legal obligations.

3. SMS and mobile information

If you separately opt in to SMS, we may use your mobile number to send the categories of text messages you selected, such as account notifications, scheduling or training reminders, and authentication messages. Message frequency varies. Message and data rates may apply. Reply STOP to cancel or HELP for help.

All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties.

4. Sharing of information

We may share information with service providers that process data on our behalf to operate the platform, deliver communications, host infrastructure, process payments, provide analytics, or support security. We may also disclose information when required by law, to protect rights and safety, or as part of a business transaction. We do not sell SMS opt-in data or consent.

5. Data retention and security

We retain information for as long as reasonably necessary for the purposes described in this policy, including account administration, legal obligations, dispute resolution, and security. We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

6. Your choices

You may update applicable account information and communication preferences through the platform. SMS consent is optional and separate from other communications. You may opt out of SMS at any time by replying STOP. For assistance with SMS, reply HELP or contact us at support@xlbtraining.com.

7. Children and family accounts

Trending Up supports athlete and family accounts. Parents or guardians should provide and manage information for minors where required. We use athlete information to provide the development, training, reporting, and related services associated with the account.

8. Changes to this policy

We may update this Privacy Policy from time to time. When we make changes, we will update the effective date shown above and post the revised policy here.

9. Contact us

Questions about this Privacy Policy or our privacy practices can be sent to support@xlbtraining.com.